Email Campaigns

Turn leads into revenue with automated email drips

Email Campaigns let you reach your leads on a schedule - at a fixed time, or a set interval after each lead is created - without manually building and sending each message. Filter down to exactly the leads a message should reach, and Lead Capsule handles the rest.

Build the campaign

• Vertical-based campaigns - configure a separate email campaign for each vertical in your system.
• Start and end dates - control exactly when a campaign runs.
• Send intervals - schedule a single message or a full sequence, timed in minutes, hours, days, weeks, or years from the campaign start date, the lead's creation date, or the previous message in the sequence.
• HTML messages - send fully designed HTML emails with images and links, personalized with the lead's name or any other field you collect.

Control exactly who receives each message

Filter recipients by minimum or maximum times sold, minimum or maximum times rejected, lead age, lead source, lead status, or leads tied to a specific client campaign or vendor campaign. Layer in advanced filtering on any field definition in the vertical - for example, sending one message to leads in California and a different one to leads in Florida.

Stay compliant with built-in opt-out

Every campaign gives recipients a one-click way to unsubscribe, and you can include your company's mailing address to support CAN-SPAM's postal opt-out requirement. Configure your own opt-out reasons so recipients can tell you why they're leaving, including an optional personal comment.

Measure performance

Track opens, clicks, and opt-outs for every campaign - including the specific message a recipient opted out from and the reason they gave.

See also: SMS Campaigns, Auto Responders.