Ping / Post

Bid before you buy

Ping/Post lets a buyer see just enough of a lead to decide what it's worth before the full record - and the cost of it - changes hands. Lead Capsule pings your buyer network with a partial record, collects their bids, and posts the complete lead only to the winner.

It also solves a quieter problem: vendors who are wary of sending full lead data only to get a duplicate-lead rejection back. With ping/post, a vendor can send just a unique identifier, such as a phone number, and get an immediate response on whether the lead is new before sending the rest.

How a campaign is configured

• Select buyers - choose which clients participate in a given ping/post campaign.
• Set caps - control how many pings and accepted leads a vendor can submit hourly, daily, weekly, or monthly.
• Minimum price - set the floor price you'll present to a vendor or accept from a client.
• Price model - accept the highest bid presented, or the lowest, depending on the campaign.
• Margins - automatically present vendors with the client price minus your configured margin.
• Ping timeout - control how long Lead Capsule waits for a buyer to respond to a ping.
• Advanced filtering - restrict a buyer's leads to any field on the record, such as state or age range.
• Scheduling - only ping buyers during the hours they want leads.
• Lead verification - verify before the ping goes out, so buyers are only bidding on leads that will hold up.
• Auto responders - trigger a personalized email or SMS when a vendor campaign runs or a lead is sold.

Delivery formats

Lead Capsule pings and posts over HTTP, JSON, SOAP, XML, or email - configure whichever format your buyer's system expects, and generate the integration specification for them automatically with one click.

One-to-one consent

Ping/Post is also the foundation of PingPickPost, Lead Capsule's mechanism for one-to-one consent: buyers are pinged, the consumer picks who contacts them, and the full lead posts only to that buyer.

See also: Ping Tree, Lead Distribution, CRM Portal.