Lead Exclusivity

Decide how many buyers see the same lead

Not every lead should go to the same number of clients. Lead Exclusivity lets you set exclusivity on a per-campaign basis, from a single buyer to unlimited, so pricing and buyer expectations match how a lead is actually being sold.

Exclusivity levels

• Fully Exclusive - sold to one client only.
• Mostly Exclusive - sold to up to two clients.
• Semi Exclusive - sold to up to three clients.
• Barely Exclusive - sold to up to four clients.
• Non-Exclusive - sold to an unlimited number of clients.

Set the level from a dropdown on the client campaign - no separate configuration needed.

Control how long exclusivity lasts

Set the number of days a lead stays exclusive to a client before it becomes eligible for resale to others, so exclusivity windows match what you've agreed to with each buyer.

Exclusivity and one-to-one consent

For campaigns that need to guarantee a single contact, PingPickPost pairs with Fully Exclusive delivery: the consumer chooses which buyer contacts them, and the lead is posted only to that buyer.

See also: Lead Distribution & Delivery, Scheduling, Ping Tree.