Lead Distribution

Deliver leads the moment they're won

Lead Distribution is how Lead Capsule gets a captured or purchased lead into your buyer's hands - in real time, without a developer on either side. Configure a campaign once and Lead Capsule handles delivery for every lead that matches it, to your own CRM or straight to your client's system.

Delivery methods

Choose the method that matches how your buyer's system takes leads. All are configurable per campaign, and a single campaign can run more than one method at once:

• HTTP Post - deliver leads directly to a buyer's HTTP Post endpoint. Read more.
• XML / SOAP / JSON Post - deliver in the structured format a buyer's API expects. Read more.
• Email - send the lead in the body of an email, in real time or in a scheduled batch. Read more / bulk delivery.
• FTP - deliver a CSV file to a buyer's FTP server on an hourly, daily, weekly, or monthly schedule. Read more.
• Ping/Post (HTTP, JSON, SOAP, XML, or email) - ping a buyer with partial lead data, let them bid, then post the full lead to the winner. Read more.
• Dialer & CRM - deliver straight into a dialer platform or CRM, including the built-in Lead Capsule CRM Portal.

Control how and when leads move

• Delivery caps - set hourly, daily, weekly, or monthly limits per buyer, or run campaigns as prepaid.
• Exclusivity - set each client campaign as fully exclusive, semi-exclusive, or non-exclusive, and control how long exclusivity lasts.
• Scheduling - restrict delivery to a buyer's business hours so leads never sit and go stale.
• Advanced filtering - route on any field in the lead. A buyer can be limited to, for example, leads from one state, above a certain age, or matching any other data point you collect.
• Lead verification - validate a lead before it's delivered, so buyers only receive leads that pass your quality bar.
• Auto responders - trigger a personalized email or SMS automatically when a lead is delivered or sold.

One-to-one consent, built in

Every delivery method above can run through PingPickPost, Lead Capsule's one-to-one consent mechanism - the consumer picks which buyer contacts them, and the lead is posted only to that buyer, producing one-to-one consent at the point of delivery.

See also: Ping Tree, Client Portal, Advanced Reporting.