Lead Capsule Lead Delivery Methods

Getting a lead from capture to buyer, without a developer

Once a lead is captured or purchased, it still has to get to the right place - your own CRM, a client's system, or a call center - in the format that system expects. Lead Capsule handles that hand-off for every campaign you configure, so delivering leads for a new vertical or a new buyer is a setup task, not a development project.

Real-time or scheduled: two ways to move a lead

Every Lead Capsule delivery method falls into one of two categories, and a single campaign can combine both:

• Real-time delivery - the lead moves the moment it's captured or won, straight into a buyer's inbox or system. Choose email, HTTP Post, or XML, SOAP, or JSON Post depending on what the buyer's side can accept.
• Scheduled (bulk) delivery - leads accumulate and go out as a CSV file on a schedule you set. Choose bulk email or bulk FTP depending on how the buyer wants to receive the file.

Beyond these five, Lead Capsule also supports ping/post bidding across multiple buyers and direct delivery into a dialer or CRM, including the built-in Lead Capsule CRM Portal.

Matching the method to the buyer

The same controls, no matter the method

Delivery caps, lead exclusivity, advanced field filtering, delivery scheduling, lead verification, and auto responders work the same way across every delivery method above - configure them once per campaign, and they apply whether the lead goes out over HTTP Post or in a bulk FTP file. See Lead Distribution for the full breakdown of these shared controls.

One-to-one consent, wherever the lead goes

Any of these delivery methods can run through PingPickPost, Lead Capsule's one-to-one consent mechanism, so a lead is only ever delivered to the single buyer the consumer selected.