Ping Tree Software

Tiered distribution for time-sensitive leads

A ping tree is a cascading version of ping/post: instead of pinging every buyer at once, Lead Capsule offers the lead to your top price tier first, and only moves it to the next tier if every buyer in the current tier passes. It's the standard distribution model in the payday and short-term lending vertical, where a lead has to reach a lender fast, but the same structure works for any vertical where buyer price and priority vary.

How a lead moves through the tree

1. The lead is generated and posted in real time into Lead Capsule.
2. Lead Capsule offers it to the top-tier buyers first, applying each buyer's own filters - loan amount, state, income, age, and other fields you've configured - before it's ever sent.
3. A buyer that accepts responds in real time, typically with a redirect URL the consumer is sent to next.
4. If no buyer in a tier accepts, the lead automatically cascades to the next price tier and repeats.

Built-in fraud reduction

Lead Capsule supports redirect-URL tracking to confirm that a consumer who was accepted by a buyer was actually handed off to that buyer's next step - an e-signature or underwriting page, for example. That closes a common fraud gap where a lead is marked "accepted" without the consumer ever reaching the buyer.

Configurable, not custom-built

Every tier, price point, and filter is set up through Lead Capsule's interface - a ping tree can be configured in minutes, not a development project. It integrates with Lead Verification to keep bad data out of the tree in the first place, and with PingPickPost where a one-to-one consent flow is required.

See also: Ping / Post, Lead Distribution, Lead Exclusivity.